IRI | Seminar

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Contact

Laura Pickering
E-mail: laura.pickering@infores.com
Phone: +44 (0)1344 746184
Fax: +44 (0)1344 746001

SEE>ACT>WIN:  Making the difference in-store

 28th June 2006 - British Library Conference Centre

 

Research shows that an increasingly high proportion of consumer purchase decisions are made at the shelf.  How can retailers ensure that they have the right range of products to satisfy consumer demand?  Similarly, how can manufacturers give themselves the best chance of positively communicating with the shopper at the point of purchase?

Our second seminar of 2006 concentrates on shorter-term initiatives to ensure that strategic investments of NPD, brand marketing, advertising and promotion are fully capitalised upon and make a difference where it really counts.

With speakers confirmed from IRI, Experian and the Cardiff Business School, this free seminar will cover topics such as:

  • Understanding how business is won and lost at the shelf
  • The never-ending issue of availability
  • Understanding tools & techniques for driving in-store performance
  • Ranging & merchandising
  • Understanding which stores can impact sales the most
  • Understanding the impact of in-store initiatives

The seminar will take place on the morning of Wednesday 28th June 2006 at the British Library Conference Centre in central London.

More information and a detailed agenda will be available shortly.

To register, please click here.