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WHAT IRI CUSTOMERS ARE SAYING
King of Shaves
"Using IRI category data has enabled us to create a powerful positioning for the King of Shaves Azure system razor with a key retailer as it has allowed us to demonstrate the positive impact the King of Shaves women’s shave gels has on the female hair removal category. This has helped us gain a listing in a market dominated by two global players and we’re delighted with this outcome. "
Phil Spademan
UK Sales Director
King of Shaves
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Named Account Data
Key account data has revolutionised the retail market tracking industry. It provides a common information currency for retailer and manufacturer, leading to closer relationships. IRI has developed a suite of products to help you manage and profit from these developments. We provide a definitive retail tracking system for each individual outlet. A single database allows you to review brand, product, or category sales against a national total, competitive brands or even own-label products.

National Account Managers need information to track their brands by retailer. Named – or key – account data makes discussions on specific activity easier and more credible. The ability to track and understand distribution, sales and pricing is crucial, especially in the early phases of new product launches and during promotions. IRI offers named account data for all the major grocery and health and beauty retailers.
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FACTSHEET Named Account Data PDF Summary.
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